My Lenten Story Remains Untold. Thanks, Starbucks.

by John Shore on February 7, 2008 in Humor · 37 comments

Two weeks ago an Episcopal priest phoned to ask if I’d be interested in leading a five-week Lenten study at St. Peter’s, a lovely redwood church in the nearby coastal community of Del Mar. (Del is Spanish, I believe, for “insane amount of,” while Mar means “money.”) Touched that Father Frank, as he is known, would think of me to play such an important role in the prayer life of the church to which he’d been recently called as interim rector, I responded with a humble, deeply felt, “Maybe. What’s it pay?”

I mean, it’s Del Mar. Valet parkers there make 85 a year. Even the Starbucks there are just called “Bucks.”

Man. That’s sad. I can’t believe those are the best Big Money jokes I can come up with.

Well. It’s six in the morning. I’ve barely had my coffee.

Still. Valet parkers. Pretty weak.

Hmm. Let’s see . . . .  The police in Del Mar drive Bentleys. That’s the bad news. The good news is that instead of frisking you down, they massage you.

Yes! Score!

Ahh, coffee. There’s nothing like it to give you heartburn, bloodshot eyes, and the personality of a soaked cat.

Hey, speaking of Starbucks, I read the other day that they had their First Ever financial loss for a/the/some quarter. You could tell the Starbucks Honchos were plenty panicky about their pecuniary pickle. From their statements to the press, you could also tell they partake of plenty of their own product. The story was, like, “In a press conference given on Tuesday, the president and CEO of Starbucks, Joseph Buzzface, said, ‘Hey, man. Hey, this is no problem. Okay? It’s not. It’s not a problem. Forget it. We’re in control.’ Wildly scratching his scalp, Buzzface went on to say, ‘It’s just not a problem. We got money like the ocean’s got salt, you know what I’m sayin? Do you? Do you know what I’m sayin’? Do you guys know what I’m sayin’? Man, I have to pee.’”

Starbucks, I learned, has determined that the reason they suffered their first financial hit ever was because (to this time actually quote Starbucks’ CEO, Howard Schultz), “The scent of the warm sandwiches [that Starbucks started serving about seven months ago] interferes with the aroma of the stores.”

So it turns out that heating up bacon and egg sandwiches in a store makes that store smell like bacon and egg sandwiches. And Starbucks realized this after  they’d installed commerical stainless steel ovens in all of their stores.

So now I guess their new slogan will be, “Starbucks.  Sorry we confused your nose. Please come back.”

Anyway, I’m going to do a five-week Lenten study for St. Peter’s in Del Mar, starting on February 13. I’m excited about it, and Beyond Humbled they’ve asked me for this. I was going to share with you my plan for that series. But since (as you may know) I’m now striving to write Shorter Blog Posts, it’s too late for that.

So tomorrow I’ll have to tell you about my big fat Lenten study series. Unless I first have a giant cup of coffee. Then all bets are off, apparently.



Just out: UNFAIR: Why the “Christian” View of Gays Doesn’t Work (softcover edition; Kindle edition; NookBook edition). You’re invited to check out my Facebook page, and my group Unfundamentalist Christians, the motto of which is “Above all, love.”

{ 37 comments… read them below or add one }

Skerrib February 12, 2008 at 10:53 am

In my immediate family, coffee itself is an abomination…so I drink the caramel apple cider instead.

I must really be out of the loop…Starbucks defamed God? I hadn’t heard about that.

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John Shore February 11, 2008 at 10:41 pm

Still. I do love their mocha frappuchino blasphemies. I don't like their triple latte heresies, though. They always taste too burned to me.

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Dock Hoilman February 11, 2008 at 10:12 pm

Unfortunately, Starbucks may be blinded by another reason they are losing money . . . As they slap Christians in the face by defaming God . . .

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brad brisco February 10, 2008 at 1:18 am

Funny post. As far as Starbucks' drop in rev. I would say it is partly explained by the fact that they charge for wifi instead of offering it for free like all the independents do.

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bohemianprose February 8, 2008 at 11:01 am

Good stuff, My wife is a manager at S.B. I guess Howard schultz is taking back more control of the stores and bringing things back to basic. Funny post.

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ric booth February 8, 2008 at 9:30 am

They are if you’re lost at sea, that’s for sure.

That’s for SURE. Words are great. Ok, so you’ve created a land of perpetual Shore. Very attractive to the beach sun worshipers. There’s a poem in here somewhere…

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John Shore February 8, 2008 at 9:08 am

Liturgee: Thank you. I really appreciate what you’ve said.

Mel: Yeah, I was goofing around with a few little changes, seeing what I think. I have changed my url to http://www.johnshore.com, but any link to the old WordPress url (www.johnshore.wordpress.com) will automatically route to johnshore, so … it’s good like that. (I had to lose http://www.johnshore.wordpress.com because I’m getting some biz cards made, and that’s just too unwieldy.)

Ric: Well, now, ShoreLand isn’t redundant, because … well, “Shore” and “Land” aren’t really too much exactly the same thing. Except I guess they kind of are, aren’t they? They are if you’re lost at sea, that’s for sure.

Skerrib: Well … see what I told Mel, I guess. You’re changing platforms, so that’s a whole other deal…

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