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	<title>JohnShore.com &#187; Christian book industry</title>
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	<description>Trying God&#039;s patience since 1958</description>
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		<title>&#8220;Penguins,&#8221; My &#8220;Blasphemous&#8221; Christian Book, Finally Returns Home</title>
		<link>http://johnshore.com/2010/02/05/penguins-my-blasphemous-christian-book-finally-returns-home/</link>
		<comments>http://johnshore.com/2010/02/05/penguins-my-blasphemous-christian-book-finally-returns-home/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 15:17:41 +0000</pubDate>
		<dc:creator>John Shore</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book agents]]></category>
		<category><![CDATA[book rights]]></category>
		<category><![CDATA[Christian book industry]]></category>
		<category><![CDATA[Christian book publishers]]></category>
		<category><![CDATA[Christian book publishing]]></category>
		<category><![CDATA[Christian publishing]]></category>
		<category><![CDATA[Deborah Schneider]]></category>
		<category><![CDATA[Gelfman Schneider]]></category>

		<guid isPermaLink="false">http://johnshore.com/?p=6397</guid>
		<description><![CDATA[My first book, &#8220;Penguins, Pain and the Whole Shebang: Why I Do the Things I Do, by God&#8221; (as told to John Shore), is the only thing I&#8217;ve ever written that I think is perfect. (You never feel that way about anything you write&#8211;-especially years later.) The story of that book is so unbelievable that [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-6396    alignleft" title="penblogsize" src="http://johnshore.com/wp-content/uploads/2010/02/penblogsize.jpg" alt="" width="216" height="300" />My first book, <em><a href="http://johnshore.com/my-books/penguins-endorsements/">&#8220;Penguins, Pain and the Whole Shebang: Why I Do the Things I Do, by God&#8221; (as told to John Shore),</a> </em>is the only thing I&#8217;ve ever written that I think is perfect. (You never feel that way about anything you write&#8211;<em>-</em>especially years later.) The story of that book is so unbelievable that if I told it to you, you&#8217;d swear I made it up. It involves, for instance:<span id="more-6397"></span></p>
<p>A Christian agent stealing the idea for the book, giving it to a more established Christian author, and that author&#8212;<em>knowing</em> the book&#8217;s origins&#8212;gladly running with the idea (and ultimately using it to create a truly awful book published and heavily promoted by a huge Christian publisher who was only too happy to substitute it for my book, which they had been considering publishing, but were hesitant about since I wasn&#8217;t a known author).</p>
<p>Christian publishers reading the manuscript, declaring that no Christian publisher would ever publish a book written in the voice of God (and also that it was, as one leading Christian publishing executive wrote to tell me, &#8220;sheer blasphemy&#8221; to suggest that God has a sense of humor)&#8212;and then rushing to print books by name-authors, written in the voice of God.</p>
<p>My learning just how true it is that publishers prefer an author with a recognizable name. (And also that many in the Christian publishing industry aren&#8217;t, to say the least, exactly burdened by the sort of ethical constraints one would hope they would be&#8212;a lesson that I&#8217;m sad to say in the years between then and now has been too often reinforced.)</p>
<p>The book being picked up for representation by Deborah Schneider, of <a href="http://gelfmanschneider.com/">Gelfman Schneider,</a> one of the most successful and respected &#8220;mainstream&#8221; literary agents in the world.</p>
<p>The heads of the largest American publishing houses all responding to the manuscript in the exact same way, which is, &#8220;We personally <em>love</em> this book, and would love to publish it. But we can&#8217;t, because: A. We have no idea how to market to Christians, and B. We&#8217;re afraid this book might <em>anger</em> Christians&#8212;and no publisher wants that kind of headache.&#8221;</p>
<p>How I&#8212;the tireless and imminently honorable Deborah having done virtually all she could&#8212;ended up selling the book to its publisher (for more money than they&#8217;d ever paid for a book in their 100-plus year history).</p>
<p>How the newly-hired, Big Deal Christian Book Marketing woman who acquired my book for its publisher <em>quit</em> the publisher three weeks later. (Never good.)</p>
<p>How its publisher so mishandled the book (that was their<em> lead title </em>for its season) that &#8230; well, for instance, when I received in the mail the large envelope from the publisher that was supposed to contain the book&#8217;s pre-press publicity materials, what I found inside was <em>actual garbage: </em>expired coupons, balled up newspapers, broken CD covers, a smashed styrofoam cup, etc.</p>
<p>And that&#8217;s just some of the stuff that I can <em>tell</em> you.</p>
<p>But the big news&#8212;the <em>massively</em> good and big news to me and my wife&#8212;is that, as of yesterday, I <em>once again own the rights to this book!</em> After literally years of trying to get it back, I finally own my book again! I now have in my garage the 1,500 remaining copies of <em>Penguins, Pain and the Whole Shebang,</em> and hold in my hands a contract that reverts all rights to <em>Penguins</em> from the publisher back to me.</p>
<p>Ahhhh. Feel the joy.</p>
<p>One day this book is going to make me a ridiculous amount of money. (Which is hardly why I wrote it; but there it is.) I know it like I know my name. And now I&#8217;m back in control of that.</p>
<p>First I brought back all rights and the remaining copies to <a href="http://johnshore.com/my-books/im-ok-endorsements/"><em>I&#8217;m OK&#8211;You&#8217;re Not,</em></a> and now I&#8217;ve done the same with <a href="http://johnshore.com/my-books/penguins-endorsements/"><em>Penguins.</em></a></p>
<p>Oh, but yayeth.</p>
<p>***************************************************************************************************************************</p>
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